Social media paradigm sizes seem to change constantly.

One moment you accept the perfect encompass page for your account. The side by side, it'south been resized, and looks all pixelated and wrong.

It doesn't help that information about official dimensions and prototype sizes is harder to detect than a ceremonious discussion on politics on Facebook.

But, it'due south not hard if y'all consult this guide to social media image sizes on all of import social media platforms!

Beneath are the most recent social media paradigm dimensions, as of 2022.

Bonus: Become the e'er-upwardly-to-engagement social media image size cheat canvass.  The free resources includes recommended photo dimensions for every type of image on every major network.

We go into more detail for every single network below, but this image includes the social media image sizes you probably look upwards most often.

2022 social media image sizes cheat sheet

Instagram image sizes

Instagram image sizes 2022

Instagram supports horizontally and vertically oriented images. It also still supports square images, which was what the platform was known for when it first launched.

This increases your make'south options. But it too makes image dimensions a little trickier to get right. Follow these guidelines to make sure your images end up looking their all-time.

Instagram profile photograph size: 320 ten 320 pixels

Instagram profile photos are displayed at 110 x 100 pixels, just the prototype files are stored at 320 x 320 pixels, so make certain to upload an image that's to the lowest degree that big.

Even though the dimensions are in a foursquare format, Instagram contour photos are displayed as a circumvolve. Brand sure any elements you want to focus on in the photo are centered so they don't go cropped out.

Instagram image sizes for feed photos:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 ten 1350 pixels
  • Square: 1080 ten 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:ane and 4:5
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Tips:

  • If you desire your images to wait their best on Instagram, aim to upload an image that is 1080 pixels broad.
  • When you share an Instagram image that's sized over 1080 pixels, Instagram will size it down to 1080 pixels.
  • If you share a photo that has a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
  • If your image is between 320 and 1080 pixels wide, Instagram will keep that photograph at its original resolution, "equally long as the photo's aspect ratio is between 1.91:i and iv:v (a summit between 566 and 1350 pixels with a width of 1080 pixels)."
  • If your uploaded Instagram image is a dissimilar ratio, the platform will automatically crop your photo to fit a supported ratio.

Resource: Learn how to edit Instagram photos like a pro.

Instagram photo thumbnail sizes:

  • Display size: 161 10 161 pixels
  • Recommended upload size: 1080 pixels wide

Tips:

  • Remember that Instagram stores versions of these thumbnails that are every bit large equally 1080 x 1080.
  • To future-proof your Instagram feed and avoid pixelation, upload images that are equally large as possible.

Instagram Stories image size: 1080 x 1920 pixels

Tips:

  • This is an aspect ratio of 9:16.
  • Uploading an image with a smaller pixel size (just the same aspect ratio) means the Story will buffer quickly.
  • If you don't use this ratio, the Story might show with strange cropping, zooming, or exit large sections of the screen bare.
  • Instagram Reels use this same sizing.

Resource: Take your Instagram Stories to the next level with these free templates.

Instagram carousel image sizes:

  • Mural: 1080 ten 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Foursquare: 1080 x 1080 pixels
  • Aspect ratio: landscape (1.91:one), foursquare (i:1), vertical (4:5)
  • Recommended paradigm size: Width of 1080 pixels, height betwixt 566 and 1350 pixels (depending on whether the paradigm is landscape or portrait)

Instagram Reels sizes:

  • 1080 x 1920 pixels
  • This is an aspect ratio of 9:16.
  • Cover photo: 1080 10 1920 pixels
  • Continue in mind that Reels are cropped to a 1:one epitome in your profile feed and a iv:v image in the habitation feed.

Instagram ads paradigm sizes:

  • Mural: 1080 x 566 pixels
  • Foursquare: 1080 x 1080 pixels
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Supported aspect ratios: Anywhere between one.91:1 and 4:5

Tips:

  • Remember: Instagram ads appearing in users' feeds cannot have more than 30 hashtags.
  • There are also recommendations for the number of characters included in an ad'south primary text and headline.

Image sizes for Instagram Stories ads: 1080 10 1920 pixels

Tips:

  • Instagram recommends leaving roughly "fourteen% (250 pixels) of the top and lesser of the paradigm free from text and logos" to foreclose them from being covered.
  • As of September 2020, Facebook and Instagram ads are no longer penalized if more than 20% of the ad infinite is text.

Twitter image sizes

Twitter image sizes 2022

Tweets that include images consistently go more click-throughs, more likes, and more than Retweets than non-image Tweets. In fact, Tweets with visual content are three times more likely to become date.

So, choosing the right images and creating keen visual content for Twitter matters. And, of course, that includes getting Twitter epitome sizes correct.

Twitter image sizes for profile photos: 400 ten 400 (recommended)

  • Minimum image size: 200 by 200 pixels
  • Maximum file size: 2MB

Twitter paradigm size for header photos: 1500 x 500 pixels (recommended)

Tips:

  • To future-proof the epitome, it's all-time to use the maximum size.
  • Header images are cropped to an aspect ratio of three:1.
  • Keep in mind that the way header images brandish changes depending on the monitor and browser beingness used.

Twitter images sizes for in-stream photos: 1600 ten 900 pixels (recommended)

  • Minimum size: 600 past 335 pixels
  • Recommended aspect ratio: whatever aspect betwixt ii:1 and 1:1 on desktop; two:1, iii:4 and 16:9 on mobile
  • Supported formats: GIF, JPG and PNG
  • Maximum file size: Upwardly to 5MB for photos and GIFs on mobile. Up to 15MB on the web.

Twitter card paradigm size:

Twitter recognizes when a Tweet includes a URL. Twitter then crawls that website, pulling in content, including a Twitter prototype for the summary card. (This is how it all works, past the way.)

  • Minimum size: 120 x 120 pixels
  • Supported formats: GIF, JPG, PNG
  • Maximum file size: 1MB

Tips:

  • Yous can test what your Twitter summary bill of fare volition await similar and encounter a preview using the carte du jour validator.
  • There are a range of different Twitter cards, so too a range of sizes. As well every bit the regular summary cards, in that location are summary cards with large images, app cards and player cards.

Twitter image sizes for ads:

  • Single and multi-image tweets: Minimum 600 x 335 pixels, but utilise larger images for the best results.
  • Website menu prototype: 800 x 418 pixels for one.91:i aspect ratio. 800 x 800 for one:1 attribute ratio. Max file size of 20MB.
  • App card image: 800 ten 800 pixels for 1:1 attribute ratio. 800 10 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Carousels: 800 x 800 pixels for 1:1 attribute ratio. 800 10 418 pixels for 1.91:1 attribute ratio. Max file size of 20MB for 2-6 paradigm cards.
  • Directly Message menu: 800 x 418 pixels for 1.91:one aspect ratio. Max file size of 3MB.
  • Chat card: 800 x 418 pixels for 1.91:ane attribute ratio. Max file size of 3MB.

Resource: Find more than data here on how to advertise on Twitter.

Facebook image sizes

Facebook updates its pattern and image dimensions constantly. The best strategy to future-proof your brand'south content is to always upload the highest-quality image you tin. Stick to Facebook's recommended file formats for the best results.

Facebook image sizes

Facebook prototype sizes for contour photos: 170 10 170 pixels (on most computers)

Your Facebook profile picture will display at 170 x 170 pixels on desktop. Simply it will brandish as 128 x 128 pixels on smartphones.

Facebook epitome sizes for comprehend photos: 851 10 315 pixels (recommended)

  • Display size desktop: 820 x 312 pixels
  • Display size smartphone: 640 x 360 pixels
  • Minimum size: 400 x 150 pixels
  • Ideal file size: Less than 100KB

Tips

  • To avoid any compression or distortion, upload a JPG or PNG file.
  • Use the recommended pixel sizes for the fastest load times.
  • Profile pictures and cover photos with logos or text work best when uploaded as a PNG file.
  • Don't drag to reposition one time you've uploaded your cover photo.

Resource: Get more tips on creating great Facebook encompass photos.

Facebook prototype sizes for posts and timeline photos:

Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels wide and to fit the 1.91:ane aspect ratio.

Only avoid pixelation or slow load times past remembering these sizes:

  • Recommended size: 1200 x 630 pixels
  • Minimum size: 600 ten 315 pixels

Tips:

  • If you are sharing two-10 images in your brand's Facebook post using the carousel display, images should be 1200 x 1200.
  • This is a 1:1 ratio.

Facebook event cover photo image sizes: 1200 x 628 pixels (recommended)

Tips

  • This is about a 2:1 ratio.
  • The size of your event cover photo tin't be edited subsequently it's been added to an event.

Facebook prototype sizes for panorama or 360 photos:

  • Minimum paradigm size: Facebook says that it should be "thirty,000 pixels in any dimension, and less than 135,000,000 pixels in total size."
  • Aspect ratio: 2:ane

Tips

  • Facebook automatically recognizes and processes these images based on "camera-specific metadata institute in photos taken using 360-ready devices."
  • Files for these Facebook images tin can exist up to 45 MB for JPEGs or threescore MB for PNGs.
  • Facebook recommends using JPEGs for 360 photos and ensuring files aren't bigger than 30 MB.

Facebook image sizes for Facebook Stories: 1080 ten 1920 pixels (recommended)

Tips

  • Facebook Stories take up the total screen of a phone. That's an attribute ratio of ix:xvi.
  • Don't choose an prototype with a width smaller than 500 pixels.
  • For Stories with text, consider leaving fourteen% of the top and bottom text-complimentary. (That'south 250 pixels.) That way any call-to-activeness won't be covered by your brand's profile photograph or buttons.

Facebook image sizes for ads:

  • Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only advertisement format.)
  • Facebook image sizes for Instant Articles: At to the lowest degree 1080 ten 1080 pixels. Ratio 1.91:1 to 1:one. Maximum file size of xxx MB.
  • Image sizes for Facebook Marketplace ads: At to the lowest degree 1080 x 1080 pixels. Ratio i:1. Maximum file size of xxx MB.
  • Epitome sizes for Facebook Search: At least 1080 10 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to ane:1. Maximum file size of thirty MB.
  • Facebook image sizes for Sponsored Letters: At to the lowest degree 1080 x 1080 pixels. Ratio 1.91:1 to i:1. Maximum file size of xxx MB.
  • Sizes for Messenger inbox ads: At to the lowest degree 1080 x 1080 pixels. Ratio 1:i. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
  • Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

Resources: Here'south more than info on how to advertise on Facebook.

LinkedIn paradigm sizes

When you use LinkedIn for business — whether it's via your personal profile or a company page — pairing your LinkedIn updates with images has consistently been shown to increase comments and sharing.

Stick to the recommended sizes beneath for best results. And always brand sure to expect at your contour and content on multiple devices before finalizing.

LinkedIn image sizes 2022

LinkedIn image sizes for profile photos: 400 x 400 pixels or larger (recommended)

Tips

  • LinkedIn can accommodate photos up to 7680 x 4320 pixels.
  • And it tin can handle files up to 8MB, so upload as large every bit you can to future-proof.

LinkedIn image sizes for profile encompass photos: 1584 x 396 pixels (recommended)

  • Aspect ratio: 4:i

Tips

  • Make certain your file is smaller than 8MB.
  • Cover photos are cropped differently on mobile and desktop. Make sure to view your profile on both kinds of display before finalizing.

LinkedIn image sizes for company pages:

  • Company logo size: 300 x 300 pixels
  • Page cover image size: 1128 10 191 pixels
  • Life tab chief image size: 1128 10 376 pixels
  • Life tab custom modules image size: 502 ten 282 pixels
  • Life tab company photos image sizes: 900 x 600 pixels
  • Square logo: At least threescore x sixty pixels

Tips

  • When posting prototype updates to your company folio, brand certain to use PNG or JPG images.
  • Use an attribute ratio of 1.91:ane.
  • 1200 10 628 pixel images are platonic.
  • This LinkedIn image sizing also applies to LinkedIn Showcase pages.

LinkedIn paradigm sizes for blog post link images: 1200 x 627 pixels (recommended)

LinkedIn custom epitome size for sharing a link in an update: 1200 x 627 pixels (recommended)

When pasting a URL into an update, an auto-generated thumbnail epitome may appear in the preview if one is bachelor, along with the article or website title.

But, you can customize it by clicking the Image icon below the text box and selecting a photo from your computer.

Bonus: Go the always-up-to-engagement social media image size cheat sheet.  The free resource includes recommended photo dimensions for every type of image on every major network.

Get the gratis cheat canvas now!

Tips:

  • The image should utilize a i.91:ane ratio.
  • More than than the minimum of 200 pixels wide.
  • If the image width is less than 200 pixels wide, it will announced as a thumbnail on the left side of the post.

LinkedIn image sizes for ads:

  • Company logo size for ads: 100 10 100 pixels
  • Spotlight ads logo size: 100 10 100 pixels
  • Spotlight ads custom groundwork image: 300 x 250 pixels
  • Sponsored content images: 1200 x 627 pixels (one.91:1 attribute ratio)
  • Sponsored content carousel images: 1080 ten 1080 pixels (1:1 aspect ratio)

Pinterest prototype sizes

Pinterest image size for profile image: 165 x 165 pixels (recommended)

Pinterest image sizes

Tips

  • Recall that your contour photo will be displayed as a circle.

Pinterest paradigm size for profile embrace photo: 800 x 450 pixels (at minimum)

Tips

  • Try to avoid placing a portrait photo into the embrace photo spot.
  • Instead, apply a landscape photo with a xvi:ix aspect ratio.

Pinterest image sizes for Pins:

  • Aspect ratio: 2:3 (recommended)
  • Square pins: 1000 x thou pixels
  • Recommended size: thousand x 1500 pixels
  • Max file size: 20MB

Tips

  • Keeping the ii:three aspect ratio ensures your make's audition sees all the paradigm's details on their feed.
  • On the feed, Pins are displayed with a fixed width of 236 pixels.
  • If yous want to create Pins with a different aspect ratio, know that Pinterest crops images from the bottom.
  • Both PNG and JPEG files are accepted.

Pinterest image sizes for collections Pins:

  • Aspect ratio: ane:1 (recommended) or 2:3
  • Recommended size: 1000 10 thousand pixels or 1000 x 1500 pixels
  • Max file size: 10MB

Tips

  • This format appears equally 1 primary image, in a higher place three smaller images.
  • All images must have the same attribute ratio.
  • Collections appear in feeds on mobile devices.
  • Both PNG and JPEG files are accepted.
  • Collections tin besides be an ad format on Pinterest.

Pinterest image size for Story Pins:

  • Aspect ratio: 9:16
  • Recommended size: 1080 ten 1920 pixels
  • Max file size: 20MB

Pinterest image sizes for ads and carousels:

  • App install ads: Same specs every bit standard Pins. A ii:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.
  • Carousel Pins and ads: An aspect ratio of either 1:1 or 2:3. yard x 1500 pixels or 1000 x 1000 pixels recommended. Up to 5 images can be included in a carousel.
  • Shopping ads: Same specs every bit standard Pins. A 2:iii aspect ratio is recommended. 1000 ten 1500 pixels recommended.

Resource: Go some communication on how to utilise Pinterest for business organization.

Tumblr image sizes

Tumblr image sizes

Tumblr profile photo size:

  • Recommended size: 128 x 128 pixels
  • Minimum size and avatar: 64 x 64 pixels

Tumblr banner size:

  • Recommended size: 3000 10 1055 pixels
  • Minimum size: 640 x 360 pixels

Dashboard view image:

  • Minimum size: 500 x 750 pixels
  • Maximum size: 1280 x 1920 pixels

Tumblr photo set:

  • Ane paradigm: each photo 500 pixels broad
  • Two images: each photo 245 pixels wide
  • Three images: each photo 160 pixels wide

Tumblr images in a shared link or text post:

  • The thumbnail image in a link will brandish at 130 x 130 pixels.
  • Images in a text mail service display at a width of 125 pixels, but aggrandize when clicked on.

Tumblr audio post prototype size: 169 x 169 pixels

Tumblr ads paradigm size: 1280 x 1920 pixels (recommended)

Snapchat image sizes

Snapchat image sizes

Snapchat ads paradigm size: 1080 ten 1920 pixels (at minimum)

  • Attribute ratio: 9:16
  • File type: JPEG or PNG
  • Maximum file size: 5MB

Snapchat Geofilter image size: 1080 x 1920 (at minimum)

  • Aspect ratio: 9:16
  • File blazon: JPEG or PNG
  • Maximum file size: 5MB

Resource: How to Create a Custom Snapchat Geofilter

YouTube epitome sizes

YouTube image sizes

YouTube profile photograph size: 800 10 800 pixels (recommended)

Tips

  • Make certain the focus of your photo is centered for best results.
  • Files should be JPEG, GIF, BMP or PNG. Animated GIFs won't work.
  • Photos volition render at 98 x 98 pixels.

YouTube banner paradigm size: 2048 x 1152 pixels (at minimum)

  • Aspect ratio: 16:9
  • Minimum surface area for text and logos without existence cut off: 1235 ten 338 pixels
  • Maximum file size: 6MB

Resource: How to make the all-time YouTube channel art (plus 5 complimentary templates).

YouTube video size: 1280 x 720 pixels (at minimum)

Tips

  • YouTube recommends that videos intended for sale or rental accept a higher pixel count: 1920 10 1080 pixels.
  • YouTube requires videos to be 1280 x 720 pixels in lodge to see Hard disk standards.
  • This is a 16:ix aspect ratio.

YouTube thumbnail size: 1280 x 720 pixels

TikTok image sizes

TikTok image sizes

TikTok contour photo size: 20 x 20 pixels (minimum size to upload)

Tips

  • While 20 x 20 is the minimum upload size, upload a higher quality photo for hereafter-proofing.

TikTok video size: 1080 x 1920

Tips

  • The ideal aspect ratio for Tik Tok videos is i:one or ix:xvi.

Social media marketers need to get many things correct when creating visual content for social media.

You've got to make sure any images y'all use don't defy copyright laws. If you don't have original imagery, you've got to find high-quality stock photos. And you've got to figure out which tools out there tin can help elevate your social media images.

On top of that, you've got to get your social media image sizes correct. And getting that correct is really important because:

  • It avoids pixelation and awkward image stretching. And avoiding that keeps your images looking professional person.
  • Your photos volition exist optimized for each social channel'southward feed. This can assistance increase date.
  • It ensures your audience sees the full photo. Incorrect sizing could cut off some of your make's messaging.
  • It can futurity-proof your content. Being in-the-know with social media image sizes at present could mean less work for your brand in the future, when network alter up how images brandish once again.

Plus, brands using the Hootsuite photo editor tool tin size and edit their social media images correct in the Composer. When in the Composer, upload an image and click Edit Image to launch the tool. And information technology makes cropping and sizing images for each specific social channel easy.

Here's how it works:

Don't feel like memorizing all this info? Easily resize your social media images for publication through Hootsuite Compose, which includes up-to-date paradigm dimensions for every social media network.

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